Faculty and Staff
College / Department
College of Arts and Humanities
Teaching Areas
Introduction to Public Relations, Production of Media Materials for Public Relations, Protocol and Etiquette, Public Relations Management, Media and Crisis Management, Communication Theories, Online Public Relations, Public Relations Campaigns, Organizing Special Events for Public Relations
Research Areas & Interests
Public Relations, Social Media Platforms, Media and Security, Media and Crisis Management, Strategic Planning and Public Relations Campaigns, Media and Local and International Non-Governmental Organizations (NGOs).
Education
Ph.D. in Public Relations, 2014
Ph.D. in Public Relations
Assiut university, Egypt
Master’s Degree in Media and Public Relations, 2007
Master’s Degree
South Valley University, Egypt
Employment History
Dean of the College of Communication., United Arab Emirates. - university of Fujairah
2024-2024, 2025Public Relations Program Director – Al Falah University., United Arab Emirates. - Al Falah University
2020-2022Monitoring and Evaluation Officer – Save the Children USA., E - SAVE THE CHILDREAN
20014, 20014Director of the Technical Office, Internal Media Sector, State Information Service – Presidency of the Arab Republic of Egypt., Presidency of the Arab Republic of Egypt.
2002-2014,Faculty Member at the Higher Institute of Media – Al-Shorouk Academy., E - Al-Shorouk Academy.
2013, 2014Media Planning Consultant – German Lamayer Foundation., German - German Lamayer Foundation.
2006, 2010Contact
ahmed.mostafa@uof.ac.ae
Dr. Ahmed Mostafa Kamel
Program Coordinator for Mass Communication in Public Relations
Publications
- How Sexual Violence Is Portrayed through Social Media, Studies in Media and Communication,2025, Scopus.
- Analysis of Social Networks as a Marketing Tool in Universities in the UAE Context, International Journal of E-Services and Mobile Applications.2025. Scopus.
- Reasons for Temporary or Permanent Suspension of Using Electronic Accounts on Social Media Platforms, Dirasat: Human and Social Sciences., 2023, 50(6), pp. 378–387
- Towards a Media Strategy to Promote Emirati-African Integration from the Viewpoint of Experts in the Emirates, African Journal of Advanced Studies in Humanities and Social Sciences, 2023. (AJASSHSS).
- The role of security media in facing the challenges of the national strategy for the quality of life - Journal of Police Thought Issue 120 – January2022.
- IMPACT OF FAKE NEWS AND MYTHS RELATED TO COVID-19, Journal of Content, Community & Communication Amity School of Communication (2020) , Scopus.
- International news web sites and their interaction with international crises Case study: The crisis of Qatari pilgrims in 2017 Dirasat: Human and Social Sciences, 2020, Scopus.
- An introduction to public relations in modern organizations, a turning point book - published (Dar Al-Nahda Al-Arabiya, 2020).
- التباينات فى رسائل العلاقات العامة بين الإعلام التقليدى والجديد - مؤتمر الجامعة القاسمية 2024
- Technophobia and user interface usability International Journal of Web Engineering and Technology
- Dynamic Relationship between the Use of Social Media & the Consolidation of Positive Communal Values among University Students
- International Journal of Multidisciplinary and CurrentEducational Research (IJMCER)ISSN: 2581-7027 ||Volume|| 5 ||Issue|| 5 ||Pages 128-137 ||2023|||Volume 5 | Issue 5| www.ijmcer.com | 128 |Digital Disruptio (PDF) Digital Disruptions and its Impact on Traditional Marketing Practices. Available from
- دور الاعلام الامنى فى مواجهة تحديات الاستراتيجية الوظنية لجودة الحياة - مجلة الفكر الشرطى
- Elements to be established by brand owners seeking redress in court for trademark infringement on social media sites
- Exploring the use of social media platforms by public universities
- صدر : Ahmed Mostafa kamel عبر Scopus - Elsevier Comparison study between the UAE, the UK, and India in Dealing with whatsapp fake news
- Interactive media in non-profit organizations International Journal of Scientific and Technology Research 2019 | مقال في مجلة أكاديمية EID: 2-s2.0-85075058068
- The effectiveness of communication efforts in raising family awareness about the seriousness of children using screens and electronic devices Journal of Content, Community and Communication 2019 | مقال في مجلة أكاديمية
Conference Presentations
- King Khalid University Conference – Kingdom of Saudi Arabia 2020-2022
- Al Falah University Conferences (2016–2002), 5 International Conferences
- Conference in the Kingdom of Morocco
- Conferences in the Arab Republic of Egypt
- Al Qasimia University Conferences
Grant Sponsorships
- Awarded a grant from Save the Children – Health Awareness Project
- Awarded a grant from the International Initiative – Canada
Awards & Honors
- Winner of the Intellectual Property Award – Ministry of Education and Dubai Customs, First Place in 2018 and 2020.
- Winner of the Best Awareness Film Award 2022 – Dubai Customs, Intellectual Property.
- Supervised the winning team in the International Competition for the Best Media Campaign – Al Qasimia University, 2023.
- Supervised the first-place winning team in the International Competition for Media and Digital Transformation, 2025.