Faculty and Staff

College / Department

College of Arts and Humanities

Teaching Areas

Introduction to Public Relations and Advertising - Public Relations and Advertising Management - Writing for Public Relations - Communication and Public Relations Research - Case Studies or Special Topics in Public Relations - Online Public Relations - International Public Relations , Production of Media for Public Relations - Planning and Implementation of Public Relations Campaigns - Introduction to Advertising - Advertising Design - Advertising Psychology - Events in Public Relations - Advertising Agencies - Advertising between Theory and Practice - Direct and Electronic Advertising - Public Relations in the Applied Field , Media in the UAE - Corporate Communication - Media Management - Organizational Communication - Virtual Communities - Digital Social Marketing - Public Opinion and Advertising Media and Crisis Management - Digital Photography - Introduction to Mass Communication - Media and Digital Editing.

Research Areas & Interests

Public Relations Strategies and Campaigns and Media Planning, Reputation Management: Digital and Social Media Communication, Communication in the Field of Corporate Social Responsibility, Evaluating Communication and Public Relations Programs and Stakeholder Engagement, Integrating Traditional and Digital Media in Public Relations Practices

Education

PhD in Public Relations and Advertising, 2012
Public Relations and Advertising
University of the Holy Quran and Islamic Science, Sudan

Master , 2007
Public Relations and Advertising
University of Khartoum, Sudan

Bachelor Major, 2002
Journalism and Communication Science
Sudan University Colleg, Sudan

Employment History

Assistant Professor, UAE - University of Fujairah

2020, Present
Department of Mass Communication in Public Relations

Assistant Professor, UAE - Liwa College

2014 , 2017
Department of Public Relations and Media

Assistant Professor, UAE - Aldar University

2017, 2019
Faculty of Arts and Social Sciences - Department of Public Relations

Assistant Professor, Sudan - University of the Holy Quran and Islamic Sciences

2009, 2014
College of Mass Communication - Department of Public Relations and Advertising

Public Relations and Media Department Officer, Sudan - Arab Organization for Agricultural Development - League of Arab States

2007, 2009

Contact

maha@uof.ac.ae


Dr. Maha Abdalaziz

Assistant Professor

Dr. Maha Abdalaziz, Assistant Professor – Department of Mass Communication, University of Fujairah, received her PhD in Public Relations and Advertising from the University of the Holy Quran and Islamic Sciences in 2012 and was promoted to Associate Professor in the same field in 2021, has over 12 years of academic experience in the field of communication sciences, with a particular focus on public relations and advertising. Throughout her career, she has worked at several universities in the United Arab Emirates. She has held several key academic and administrative positions, including Program Coordinator for the Public Relations and Mass Communication Program, Acting Dean, and Quality Assurance Program Officer. She has significantly contributed to enhancing academic and institutional performance by participating in program reviews, annual operational planning, internal audit follow-up, and aligning her work with the UAE Ministry of Higher Education standards. As an active researcher and experienced lecturer, she has published numerous research papers and academic studies in the fields of media, communication, and public relations. Also a regular journalistic contributor, writing periodic articles for various newspapers and magazines in the United Arab Emirates, most notably the Fujairah Culture and Media Magazine. In addition to her academic work, she also plays a vital role in community outreach through public lectures and awareness seminars at institutions and centers across the country.

Publications
  • Maha.M.Abdalaziz, , (2025, April ) Promoting entrepreneurial education and innovation within the curricula of media colleges in the United Arab Emirates - a descriptive and analytical study, Arab Journal of Specific Education(ejev), Volume 9, Issue 36, April 2025, 699-726

  • Maha.M.Abdalaziz, (2025, March ),Development of a sustainable society and economy based on knowledge in the United Arab Emirates, International Journal of Innovative Research and Scientific Studies )IJIRSS),8(2) 2025, 854-866

  • Maha.M.Abdalaziz, (2025, March )Civil liability and misuse of electronic communication means via websites: An analytical study in light of the law and policies of the United Arab Emirates, Research Journal in Advanced Humanities, Volume 6, Issue 1, 2025, 1-11

  • Maha.M.Abdalaziz, (2024, April ),The Specialized Institutional Media and its Functional Role in Shaping the Mental Image of the Institutional Audience, International Journal of Management and Humanities (IJMH),Vol. 10,(8),10- 16.

  • Maha.M.Abdalaziz, (2023, February), Advertising messages and interpretation of consumer behavior culture, Current Topics on Business, Economics and Finance, B P International, Vol. 1,(24),132-144

  • Robin Kabha & Maha.M.Abdalaziz, (2023, June), The Changing Nature of Knowledge, Learning and Pedagogy in the Digital Age, The International Journal of Multidisciplinary and Current Educational Research (IJMCER),Vol.5,( 4), 1-10

  • Maha.M.Abdalaziz,(2021,Nov),The Effectiveness of Public Relations E-mails in Building Communication between Employees of institutions, The Arab Journal of Media and Communication, Vol.27,( 9), 69-94